Creative lead responsible for the redesign and content strategy including brand partnerships and marketing initiatives.

PRIME MAGAZINE: Prime is a complimentary market-specific publication aimed at the 60+ AB1 market. Printed bi-monthly delivering 14 regionalised editions and a total circulation of 132,000, Prime has the content and design of a nationally published title, carefully curated to appeal to the interests of the retiree market. Each edition features interviews alongside health, travel, lifestyle and culture.